According to forecasts of market research firm IDC, by 2015 the number of U.S. mobile Internet users will exceed the same indicator for wired access to the World Wide Web. That is already 4 years connected to the internet via smartphones and tablets will be preferred . Use of the Internet through personal computers first pass "in a period of stagnation, and then will slowly decline," according to the research.
A similar mobile migration will be observed not only in the U.S. but in Japan and Western Europe, though a little later. "It's time to forget about the usual use of the Internet" - said vice-president at IDC Karsten Weide media studies (Karsten Weide).
Market Growth mobile devices will increase the number of Internet users - up to 2.7 billion people (40% of the world's population) in 2015, while in 2010 there were those 2 billion. Accordingly, to grow the market of Internet advertising: a $ 70 billion in 2010 to 138 billion dollars in 2015, experts predict.
According to the reviewers PC World, say the refusal of consumers on computers too early, despite all the forecasts of analysts and market participants.