Cheapest travel insurance for Europe?

I have to travel to Europe for a business visit. I want to ask which travel insurance is available at cheapest rates for 6 months? Then my friend suggested me to go for Direct Travel Insurance. He said that "I have used 'Direct Travel Insurance' for 2 years for less than £40/year (for couple, Europe inc. UK).In general I do a search on 'money supermarket' and then choose one of the options that come in top 10.

What you suggest?

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