KFC Has Brand Appeal for International Mobile Internet Users

BuzzCity, the mobile media company has today released the findings of its latest study of mobile internet users across the globe.

The study found that the brands most favoured by mobile internet users across the globe were as follows:

1 KFC

2 McDonald's

3 Sony

4 Nestlé

5 Samsung

6 Nokia

7 LG

8 Coca-Cola

9 Panasonic

10 Philips

The survey also revealed that users typically base their preferences on brand performance first followed by style and then price. Quality, reliability, value and trust all also influence choice.

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